90 Days of Failure and Some Success

Brandon Ficara zeroes in on a specific, genuinely stressful moment in any sales career: the first ninety days in a new role, when financial pressure, self-doubt, and performance anxiety can derail even capable professionals. Drawing on his experience coaching hundreds of salespeople through exactly this window, he offers tactical guidance that's practical rather than inspirational. His background as a stand-up comedian and TV actor keeps the tone engaging for a business book. The audience is narrow by design — this isn't a general sales manual, it's a survival guide for a specific situation. At 148 pages, it moves fast. Limited outside review coverage is the main caveat, but for someone standing at the start of a new sales role, the specificity is the point.