Building Reputational Capital

Kevin T. Jackson wrote this Oxford University Press title in the immediate aftermath of Enron and WorldCom, and that context makes the core argument feel urgent rather than theoretical: corporate reputation is real capital, and integrity is strategic advantage. Each principle of fairness and ethical conduct is paired with specific management actions, keeping the book practical rather than preachy. The Oxford imprint is meaningful here — it signals scholarly rigor and ensures the book belongs in serious business ethics conversations. The caveats are fair: the academic tone will put off general business readers looking for a quick read, and some Enron-era examples may feel dated now. For MBA students, business ethics educators, and executives who think seriously about stakeholder relationships, this remains a grounded and credible resource.