Finance ✦ Penny’s Take
Computer-aided Marketing and Selling
Robert Shaw · 1991
35/100
👎 Skip It
A genuinely pioneering text in its 1991 moment, but 35 years of technological change have rendered the specifics nearly archaeological. There's no modern edition and limited availability, so even marketers with a historical curiosity will struggle to extract actionable value — this one belongs in a library archive, not a reading pile.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety90
Substance / usefulness30
Craft & writing55
Originality45
Evidence & accuracy35
Hype vs delivers60
Age-fit50
👁 Human-eye gut-check30
Penny’s verdict35
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