Creating Business Magic

The central conceit here is bolder than most business books dare: nine principles of stage magic — misdirection, transformation, surprise — mapped directly onto the strategies of disruptive business innovation. With a corporate strategist, a former acting CIA director, and legendary magician Eugene Burger as co-authors, and a foreword by David Copperfield, the book has genuine credibility behind its unusual framing. Each chapter opens with a specific magic act, which grounds abstract strategy concepts in something concrete and memorable. Reviewer Roseanna Sunley put it well: this suits a particular type of reader — creative leaders and entrepreneurs who respond to metaphor and unconventional thinking. For pragmatic, numbers-first executives, the magic framing may feel like a gimmick. Mainstream business press coverage was modest. But for the right audience, it's a distinctive and genuinely stimulating read.