Finance ✦ Penny’s Take
Effective Public Relations
Scott M. Cutlip · 1978
80/100
👍 Worth It
This is THE textbook generations of PR professionals cut their teeth on, and the four-step process (research, plan, communicate, evaluate) still works as a mental model today. The 1978 edition's case studies feel dated next to digital-era PR, but the underlying framework earns its long classroom track record.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety90
Substance / usefulness82
Craft & writing75
Originality78
Evidence & accuracy85
Hype vs delivers60
Age-fit85
Human-eye read78
Penny’s verdict80
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