Self-help ✦ Penny’s Take 📱 Kindle
Entrepreneur
Lucy Tobin · 2012
72/100
👍 Worth It
Lucy Tobin brings real journalistic chops to this one, profiling UK web entrepreneurs (Moonpig, Groupon and the like) before pivoting into a genuinely practical launch guide, and it won the Small Business Book Award for good reason. It's aimed squarely at online business and shows its age a bit over a decade later, but the storytelling-plus-how-to structure holds up.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
📱 Read free on Kindle Unlimited ↗ Buy on Kindle ↗📚 In print ↗🎧 On Audible ↗ affiliate links · support the site, never the verdict
As an Amazon Associate and Audible affiliate, Penny earns from qualifying purchases. This never affects the verdict — see our affiliate disclosure.
Show the math
Verdict receipt0–100
Faith & family safety90
Substance / usefulness70
Craft & writing72
Originality60
Evidence & accuracy70
Hype vs delivers60
Age-fit80
Human-eye read75
Penny’s verdict72
Cross-pollinate