Finance ✦ Penny’s Take
How to Develop and Promote Successful Seminars and Workshops
Howard L. Shenson · 1990
60/100
👎 Skip It
Shenson clearly knew the seminar business cold, and the strategic thinking about topic selection, pricing, and promotion has a structural durability. But a 1990 handbook built around direct mail campaigns and mailing list rental is missing the entire online event landscape that now defines this industry. Worth a look for historical perspective or if you strip-mine the strategy and ignore the tactics — but not a current recommendation.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
safety98
substance65
craft68
originality62
accuracy45
hype55
age-fit72
human-eye58
Penny’s verdict60
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