In Luxus investieren

Hans-Lothar Merten surveys a wide range of luxury tangible assets — gold, platinum, fine art, premium wine, classic cars, porcelain, diamonds, and high-end real estate — alongside publicly traded luxury company stocks, giving German-speaking retail investors a broad map of an asset class that rarely gets this kind of organized treatment. Börsen-Zeitung praised the book as clearly written and well structured, with useful tables and graphics, and that reputation for accessibility is a real draw. The scope is genuinely broad, making it a useful starting point for investors curious about alternative assets. The honest caveat is that luxury valuations and the investment landscape have shifted meaningfully since 2008, and the book does not go deeply into risk management or due diligence. It also remains German-language only. Use it as an introduction, not a current guide.