Self-help ✦ Penny’s Take
Making Money with Classified Ads
Melvin Powers · 1995
44/100
👎 Skip It
Melvin Powers built Wilshire Book Company into a real enterprise and genuinely knew his craft — but that craft was 1980s and 90s mail-order classified advertising, and almost none of the specific strategies translate to a digital world. This is a period piece now, interesting to direct-marketing historians and almost no one else. There are far better books for anyone looking to build a business today.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety79
Substance / usefulness42
Craft & writing65
Originality48
Evidence & accuracy80
Hype vs delivers42
Age-fit45
👁 Human-eye gut-check44
Penny’s verdict44
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