Finance ✦ Penny’s Take
Malcolm McDonald on Marketing Planning
Malcolm McDonald · 2007
71/100
👍 Worth It
Malcolm McDonald is a credible authority on marketing planning, and this condensed guide delivers practical structure — with templates and chapter-end questions — that professionals can put to work. It feels thin if you already know McDonald's fuller textbooks, and the 2007 publication date means digital channels get short shrift.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety98
Substance / usefulness70
Craft & writing70
Originality58
Evidence & accuracy78
Hype vs delivers68
Age-fit88
👁 Human-eye gut-check68
Penny’s verdict71
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