Finance ✦ Penny’s Take
Marketing and Managing Tourism Destinations
Alastair M. Morrison · 2013
72/100
👍 Worth It
Morrison's comprehensive treatment of destination marketing is the kind of textbook that earns its place on a professional's shelf, not just a student's desk — the DMO-focused lens is specific enough to be genuinely useful rather than generic. A 3rd edition released in 2023 confirms the framework has held up and been updated, so professionals and programs wanting current coverage should seek out that version. The 2013 edition remains a solid foundational text but shows its age in digital and social media strategy.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
📚 Buy the book ↗📱 Read on Kindle ↗🎧 Listen on Audible ↗ affiliate links · support the site, never the verdict
As an Amazon Associate and Audible affiliate, Penny earns from qualifying purchases. This never affects the verdict — see our affiliate disclosure.
Show the math
Verdict receipt0–100
Faith & family safety95
Substance / usefulness78
Craft & writing72
Originality68
Evidence & accuracy75
Hype vs delivers74
Age-fit88
👁 Human-eye gut-check70
Penny’s verdict72
Cross-pollinate