Finance ✦ Penny’s Take
Marketing for Entrepreneurs and SMEs
Maja Konečnik Ruzzier · 2013
63/100
👎 Skip It
The focus on SME and entrepreneurial marketing — rather than assuming Fortune 500 resources — fills a real gap, and the global perspective from a credentialed academic team adds value over most small-business marketing books. The 2013 publication date has let the digital sections age poorly, and the academic writing style creates a readability gap for practitioners who just want to know what to do.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
safety95
substance68
craft55
originality65
accuracy62
hype75
age-fit80
human-eye58
Penny’s verdict63
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