Finance ✦ Penny’s Take
Marketing Metrics
Paul W. Farris · 2010
82/100
👍 Worth It
Farris and his Wharton co-authors built what is genuinely the most comprehensive single-volume guide to marketing measurement — from brand equity and pricing to customer profitability and web analytics — and the Strategy + Business Best Books award confirms its standing. The 2010 edition shows its age in programmatic and social media coverage, so treat those sections as frameworks to update rather than current practice. As a dashboard-thinking reference it remains hard to beat.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety95
Substance / usefulness88
Craft & writing80
Originality78
Evidence & accuracy82
Hype vs delivers84
Age-fit74
👁 Human-eye gut-check82
Penny’s verdict82
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