Marketing to Leading-edge Baby Boomers

Brent Green's counseling psychology background gives this book more motivational depth than typical marketing guides, and in 2006 the focus on the leading-edge Boomer cohort was genuinely underserved. Nearly twenty years on, examples feel dated and the thirty-six short chapters can fragment what should be a cohesive argument. Historically interesting for students of generational marketing; less compelling as a practical resource today.