Platform Leadership

Gawer and Cusumano essentially invented the vocabulary that the entire tech-strategy world now takes for granted — coring, tipping, platform ecosystems — and the Four Levers Framework is still taught in MBA programs more than two decades later. The case companies are dated and the smartphone era has complicated everything, but as a foundational text for understanding how platform businesses think, this remains essential reading for anyone in technology strategy. Start here, then update with newer scholarship.