Platow Prognose 2009

The Platow Brief team's 2009 annual investment outlook landed just as the global financial crisis was breaking open, giving it an unusual urgency for its moment. The book analyzes who bore responsibility for the market turbulence and introduces sustainability as an emerging investment megatrend — a notably early spotlight on a theme that would dominate the following decade. Expanded coverage of funds and certificates added practical value for its original German private-investor audience. The honest truth today is that this is primarily a historical document; as a forward-looking guide it has been overtaken by fifteen-plus years of events. German-speaking investors and financial historians will find it a revealing snapshot of thinking at a pivotal moment. Everyone else will not.