Social Media

Five editions deep and now covering generative AI in strategic communication, Luttrell's textbook has genuinely kept pace with a field that moves fast enough to make most books obsolete on arrival. The ROSTIR framework gives students a practical scaffold, and real brand case studies ground the theory. The catch is that this is a university textbook — the price point and PR-program framing put it outside most general readers' reach, but for the audience it's built for it's a solid, current resource.