Spellbound

David Kwong's translation of stage illusion into business influence is a genuinely fresh angle on a well-worn genre, and the seven principles are memorable and practically grounded in his real Hollywood consulting work. Publishers Weekly's 'enjoyable' verdict is about right — it's a smart, entertaining read for speakers and presenters that won't break open new ground for readers already deep in behavioral psychology literature. The magic veneer makes familiar concepts stick in ways that a straight influence book often doesn't.