Finance ✦ Penny’s Take
Starting a Business QuickStart Guide
KEN. COLWELL PHD MBA · 2019
76/100
👍 Worth It
Ken Colwell packs a genuinely comprehensive first-business framework into 250 readable pages, and the Midwest Book Review endorsement reflects real utility rather than just category-filler praise. The seventeen-chapter structure takes readers from market research through hiring and fundraising without overwhelming them, though experienced entrepreneurs will find it covers familiar ground. A strong first book for someone who's never launched a business before.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
📚 Buy the book ↗📱 Read on Kindle ↗🎧 Listen on Audible ↗ affiliate links · support the site, never the verdict
As an Amazon Associate and Audible affiliate, Penny earns from qualifying purchases. This never affects the verdict — see our affiliate disclosure.
Show the math
Verdict receipt0–100
safety98
substance74
craft76
originality62
accuracy78
hype72
age-fit85
human-eye74
Penny’s verdict76
Cross-pollinate