Finance ✦ Penny’s Take
Strategic Marketing
Graeme Drummond · 2001
72/100
👍 Worth It
A solid, exam-focused textbook that earns its place in any postgraduate marketing curriculum. Drummond and co-authors do the hard work of making strategic frameworks legible without drowning readers in jargon. If you are studying for a CIM diploma or need a reliable desk reference, this delivers; if you want cutting-edge digital strategy, look elsewhere.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety95
Substance / usefulness74
Craft & writing68
Originality58
Evidence & accuracy78
Hype vs delivers72
Age-fit85
👁 Human-eye gut-check68
Penny’s verdict72
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