Finance ✦ Penny’s Take
The Art of Selling Intangibles
LeRoy Gross · 1982
55/100
👎 Skip It
In 1982 this was considered the best investment sales book in print, and within its original context that reputation is understandable. But forty-plus years of regulatory change — fiduciary standards, do-not-call compliance, modern CRM practice — have left the tactics significantly dated. A piece of financial services history more than a working practitioner guide today.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
safety90
substance58
craft65
originality55
accuracy38
hype62
age_fit72
human_eye48
Penny’s verdict55
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