The Complete Guide to Successful Publishing

Avery Cardoza founded and ran a real publishing company, so this is a practitioner's guide rather than a theorist's, and the candor about startup costs and realistic margins is genuinely useful. The problem is the era: a 1998 guide has nothing to say about ebooks, print-on-demand, Amazon KDP, or the digital distribution ecosystem that defines publishing today, which limits its applicability to almost purely historical or structural interest. Would-be publishers looking for a current operational playbook need a much more recent resource.