The Myth of Multitasking

Dave Crenshaw's central argument is simple and well-supported: you cannot actually do two things at once. What you're doing instead is switching rapidly between tasks, and every switch costs you time and focus. He calls it 'switchtasking,' and the fictional business fable he wraps around the idea makes it memorable in a way that a straight argument probably wouldn't. The book is short enough to read in a single sitting, which is either a feature or a limitation depending on your expectations. The honest caveat is that the fable format is thin as narrative, and the core concept could arguably be delivered in a long article. But for professionals who need to make the case to themselves — or to a team — that multitasking is costing them, the concrete language and quick format make it genuinely useful.