Finance ✦ Penny’s Take
The New Competition
Philip Kotler · 1985
55/100
👎 Skip It
Kotler's name and Prentice-Hall's imprint give this real credibility for its moment, and the phased market-entry framework was genuinely useful in 1985. But Japan's economic trajectory diverged dramatically from the book's projections, the strategies are locked to a now-resolved competitive dynamic, and the book is out of print and hard to find. Its value today is historical rather than practical.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety92
Substance / usefulness55
Craft & writing65
Originality60
Evidence & accuracy48
Hype vs delivers68
Age-fit75
👁 Human-eye gut-check55
Penny’s verdict55
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