Finance ✦ Penny’s Take
The New Rules of Marketing and PR
David Meerman Scott · 2015
78/100
👍 Worth It
This is genuinely one of the books that taught a generation of marketers to think like publishers rather than advertisers, and its influence on content marketing practice is hard to overstate. A Publishers Weekly starred review and 350,000+ copies across multiple editions confirm the staying power. It can be repetitive and the specific platform guidance ages quickly, but as a foundational mindset shift for anyone new to digital marketing, it still earns its reputation.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
Faith & family safety92
Substance / usefulness80
Craft & writing72
Originality76
Evidence & accuracy74
Hype vs delivers70
Age-fit85
👁 Human-eye gut-check78
Penny’s verdict78
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