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Finance ✦ Penny’s Take

The New Sell and Sell Short

Alexander Elder · 2011
74/100
👍 Worth It

Elder fills a genuine gap in trading literature — most books obsess over entry points and treat exits as an afterthought, which is exactly backwards from where money is actually lost. The 2008–2009 bear market examples give the short-selling techniques real-world grounding rather than just theory, and the Wiley Trading imprint signals serious production values. Readers new to Elder's framework will need to do some catch-up reading, and the confidence of tone can understate how dangerous leverage and short positions can be in practice.

✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
safety80
substance78
craft72
originality74
accuracy78
hype68
age-fit80
human-eye74
Penny’s verdict74
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