Self-help ✦ Penny’s Take
The Small Big
Steve Martin · 2014
76/100
👍 Worth It
Martin, Goldstein, and Cialdini do what they do best — translate behavioral economics research into chapter-sized, immediately applicable takeaways for anyone who needs to influence people in a professional setting. The evidence base is real, the examples are specific, and the format means you can read two chapters on a lunch break and walk back to a meeting with something new to try. Worth knowing that some behavioral science findings from this era have faced replication scrutiny, but the overall framework holds up well.
✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Show the math
Verdict receipt0–100
safety92
substance76
craft74
originality68
accuracy70
hype75
age-fit85
human-eye78
Penny’s verdict76
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