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Self-help ✦ Penny’s Take

The Unsold Mindset

Colin Coggins · 2023
83/100
👍 Worth It

Coggins and Brown had a genuinely interesting finding from their interviews — that the best salespeople are paradoxically not sold on selling — and the WSJ bestseller status plus endorsements from Daniel Pink, Adam Grant, and Robert Cialdini is a meaningful signal that experts in this space found it credible. The nine-concept structure is a bit list-heavy but the individual concepts are well argued. A smart, counterintuitive addition to the sales and leadership shelf.

✦ Penny’s Take — this is The Review Group’s own editorial assessment. Penny’s analytical review line researched this book from real sources and scored it across the lenses shown below. It’s an honest first-party read — not a page-by-page personal one. The gold ✓ Penny Tested mark is reserved for books Penny reads cover to cover herself.
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Verdict receipt0–100
safety97
substance82
craft80
originality80
accuracy78
hype80
age-fit85
human-eye84
Penny’s verdict83
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