Understanding Business

Moreau's cross-cultural management argument is genuinely fresh — nine years in China plus C-suite experience produces a framework you won't find in most business books. The writing is clear and jargon-free, which is rarer than it should be in this genre. The main caveat is real: the critique of Western thinking is thorough while Chinese business practice gets a gentler pass, so read it as a thought-provoking provocation rather than a balanced comparative study.