Why Not?

Nalebuff and Ayres do something most creativity books fail at: they teach a specific, repeatable process rather than just cheerleading for innovation. The four strategies are grounded in game theory and law — disciplines that reward rigorous thinking — and the book backs each technique with a generous supply of concrete real-world examples. The Boston Globe and New York Times notices are earned. Some examples are now dated and the framework skews toward product and policy problems over personal ones, but for anyone who wants to think more systematically about solutions this is one of the better books in its category.