Why We Love Dogs, Eat Pigs, and Wear Cows

Melanie Joy coined a term — carnism — that genuinely entered academic and activist discourse, and the psychological argument about invisible belief systems is solid social science made accessible. This is frankly advocacy, not neutral inquiry, and the factory-farming descriptions are graphic enough that squeamish readers should know what they're signing up for, but for anyone willing to sit with the discomfort the conceptual framework is worth the read.